Because I've Lived the Creative Chaos You're Facing Right Now
Hey, I'm Ian Gareth Hadfield — a former actor turned talent powerhouse with nearly 40 years in South Africa's entertainment and creative industries.
From defying my dad at 17 to study drama (and moving out to make it happen), to performing in professional productions, booking thousands of models and actors for global brands like Gillette, Coca-Cola, and Smirnoff, and producing over 400 runway shows — I know the thrill and the grind.
I've worked with icons like Basetsana Khumalo and Diana Tilden-Davis, and agencies from GAPA to Arte Viva. But what really drives me? Seeing how admin bottlenecks — endless WhatsApps, spreadsheets, and lost invoices — steal your creative fire.
As a certified Life Coach and NLP Practitioner, I've spent years fixing that for talent agencies, fashion labels, and production houses.
Now, with Anthem AI Systems, I blend my insider knowledge with cutting-edge AI to automate the boring stuff. No more losing 20+ hours a month to chaos. Let's build systems that let you focus on what you love: creating, casting, and conquering.
